Target Audience Mood Board

This is the mood board for our target audience. We would like to aim our music video at females between the ages of 16-22, therefore having the audience be able to relate and look up to the artist in question. Within this mood board I have chosen different things that I believe will reflect the age group of 16-22. I have also included some pictures of our artist Kehlani because she fits into this age group and she is the type of person that we would love to appeal to when creating our music video. Furthermore, due to myself and the other members of my group being within the 16-22 age range, we feel like we know what sort of things appeal to us and our peers and also, what sort of thing we would like to have represent us within a mood board. We have chosen quite a girlie theme to our target audience meaning that we would be aiming for girls who are into fashion and makeup. This links to our artist Kehlani who is girlie and always has the latest fashion but makes it look effortless. We have also chosen quite a neutral/nude theme due to the calm nature of the song that we have picked which suggests that the person that would wear these sorts of things or associates with these sorts of things would be rather calm and cool instead of outgoing, loud or brash.