This is the logo of a conglomerate record label which are home to artists such as Beyoncé, Michael Jackson, Fifth Harmony and User. This shows that they have a collection of famous artists which specialise in the R&B genre. I love the simplistic style of the brush stroke used as the logo with 'Sony Music' written in bold but also simplistic style. I feel like the simplistic look has potential for being used within our own logo that we will create. The target audience will be around the ages of 16-40. This means that they have a very wide variety of artists for a very wide variety of people. Furthermore, the logo looks very stylish and simple with the brush stroke referring back to the creativity within the record label. This appeals to the target audience because we feel like they would be stylish people that prefer something 'glitzy' and 'glamorous'. The colour of red within the brush stroke shows the connotation of love and passion that Sony have for their artists and music within their record company. This would follow through our passion that we have for our music video and our artist meaning this would be a great music company for us.
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